Read about our CitySet listing in Glendale featured in The Denver Post!
Jax Fish House ribbon cutting and celebration of their new location at CitySet. June, 2013
The metro Denver enclave of Glendale is known for many things — pro-business orientation, nightclubs and strip bars, endless traffic jams on Colorado Boulevard. But Glendale is undergoing a renaissance, and nowhere is it more apparent than in restaurants.
The city has never held a reputation as an innovative eating destination. Chili’s and Applebee’s draw patrons but not rave reviews. Yet now, diners have another choice beyond the better-known foodie destinations of LoDo and Cherry Creek.
Ground zero for the restaurant awakening is CitySet, a retail center tucked away behind the Hilton Garden Inn at Cherry Creek Drive South and South Colorado Boulevard.
In June, the popular Jax Fish House opened its fourth Colorado location at CitySet. By early next year, another high-profile operator, The Kitchen, will open its casual The Kitchen Next Door concept at CitySet.
Adding variety in menu offerings and price points are Udi’s, Big Smoke Burger, World of Beer, Cuba Cuba Sandwicheria and Native Foods Cafe.
Glendale officials see CitySet as an anchor for the proposed Riverwalk entertainment district that will run along a half-mile stretch of Cherry Creek waterfront. Glendale already has earned praise and international publicity for the nearby $22.5 million rugby complex at Infinity Park.
“What the city has done to revitalize its core is nothing short of amazing,” said Kimbal Musk, co-owner of The Kitchen. “That whole area is going to become a great destination.”
Musk said he had been looking for a good east-Denver location for two years, with much of the search focused on Cherry Creek North.
“But frankly, this was just a better setting,” he said.
Jax Fish House owner Dave Query said he and restaurant partner Jamie Fader had been looking throughout metro Denver for a new location when they became familiar with CitySet after meeting with developer Navin Dimond of Arapahoe County-based Stonebridge Cos.
“The only thing I knew about Glendale and this location was that it’s right down the street from (strip club) Shotgun Willie’s,” Query said.
But in meeting with Glendale officials to discuss and plan the new restaurant, Query said he became enamored of the city’s enthusiasm for bringing in new businesses.
“At the liquor-license hearing, they give you a foot rub and hot muffins when you walk out,” Query joked.
Query initially called the new restaurant Jax Cherry Creek, believing that name would add cachet and a geographic cue, but it’s now Jax Glendale.
“We weren’t giving Glendale a fair shake,” he said. “So we bit the bullet and jumped in with the Glendale name.”
Restaurant analyst David Kincheloe of Golden-based National Restaurant Consultants said CitySet provides a critical mass of restaurants to help draw patrons to a location without high visibility. He noted that most of the new restaurants can’t be seen from Colorado Boulevard.
“Most people would consider that to be Class B real estate,” he said. “But by having a restaurant cluster, you create a destination. People come, and then they decide which restaurant they’re going to.”