Quiznos’ US business has been in a tailspin.
Now the company is focusing on opening restaurants in Asia and the Middle East to drive profits, writes Venessa Wong at Bloomberg Businessweek.
The company hopes that growing overseas demand for US restaurants will help its business.
Wong notes that the company will have to contend with already-established competitors like Subway and KFC.
KFC now has more restaurants in China than in the US.
Serious flaws in Quiznos’ business model led to the company’s demise in America, The Wall Street Journal wrote last year.
The chain’s franchise owners have long complained that Quiznos charges too much for ingredients, eating into profits.
The company has also made key mistakes in its production process.