Natural Grocers by Vitamin Cottage celebrated its grand opening Tuesday in a reclaimed building at East Colfax Avenue and Washington Street.
The doors opened without the fanfare of Trader Joe’s, which was flooded by shoppers last week when the ribbon was cut on a location a few miles to the east at East Eighth Avenue and Colorado Boulevard.
“For years, you had to get on your bike and ride to 15th and Platte or take all your money to Whole Foods,” shopper Greg DeGroat said. “I’m really grateful as a Cap Hill resident and someone who wants to eat healthy.”
Store manager Barb Zalewski said the company didn’t put much effort into announcing the new store, mailing only one set of postcards to the neighborhood. Typically, the Lakewood-based retailer hits its new neighborhoods with six or seven mailings, she said.
The new store, in an old Office Depot that has been vacant since 2012, is one of a few in the chain that has a test kitchen for cooking demonstrations, Zalewski said.
“People are excited. People are saying, ‘Thank you for being in the neighborhood,’ ” Zalewski said.
DeGroat said he found out about the Capitol Hill store when he passed by during the soft opening Saturday. It was his birthday, and he called the store the perfect gift.