Technomic report shows strong growth for some chains in 2012.
In a sign that the economic landscape might finally be rebounding for quick serves, early results from Technomic’s upcoming “Top 500 Restaurant Chain” report reveal that the fastest-growing limited-service restaurant chains in the U.S. realized average sales increases of 22.3 percent between 2011 and 2012.
Dickey’s Barbecue Pit was the fastest-growing quick-service chain, enjoying a sales increase of 46.5 percent to $249 million, along with unit growth of 40.4 percent. Firehouse Subs sales spiked 33.5 percent to $380 million, followed by Jersey Mike’s Subs (26.3 percent to $348 million), Raising Cane’s Chicken Fingers (26 percent to $260 million), and Jimmy John’s Gourmet Sandwich Shop (24.6 percent to $1.27 billion). Chipotle (a 20.2 percent sales increase to $2.716 billion) was not far behind.
“For most of these chains, it is not a change in what they are doing; it is what they have been doing successfully year after year,” says Mary Chapman, director of product innovation for Technomic. “Regional chains that are doing well are able to get high-quality financiers, and then are able to grow quickly.”