Advertising Age | Consumers Rally Around JC Penney, Ellen in Face of Anti-Gay Group’s Hate Campaign

The hate campaign launched last week by One Million Moms against JC Penney for its pick of Ellen DeGeneres as the brand’s new spokeswoman seems to have backfired. The retailer is winning support from consumers who are taking to the social web to pledge that they’ll shop at JC Penney stores more than they ever have before.

 

 

 

 

 

 

Read more: http://adage.com/article/news/jc-penney-wins-sticking-ellen-degeneres/232657/
Re-posted by: Crosbie Real Estate Group
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