QSR Magazine | Wendy’s: It’s Time to Compete with Fast Casuals

Wendy’s president and CEO Emil J. Brolick unveiled in the company’s fourth-quarter earnings call yesterday a new recipe to “take the brand where we need it to be,” and said reviving the iconic brand will require competing with upstart fast-casual brands.

While Wendy’s North American company-operated same-store sales increased 5.1 percent in the fourth quarter, Brolick said the company faces stiff headwinds from both convenience stores and what he called the “new [quick serves].”

He said restaurants such as Chipotle Mexican Grill, Five Guys Burgers and Fries, and Panera Bread have grown at a compounded rate of 6.7 percent over the past five years and, not including the breakfast daypart, “have gained virtually all the share, or accounted for all the growth” in the quick-serve segment during the last five years.

Read more: http://www.qsrmagazine.com/news/wendys-its-time-compete-fast-casuals
Re-posted by: Crosbie Real Estate Group
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